Dell was founded by American entrepreneur Michael Dell in 1984 in Austin, Texas. It was originally called PC Limited, the name of Dell Computer. appeared only in 1988, and since 2003 is called Dell Inc. The corporation's shares are listed on the NASDAQ stock exchange, and the headquarters is now located in the Texas city of Round Rock.
In 1987, Dell began entering European markets (but still about half of the company's sales are in the US market). Strong growth continued into the 1990s and early 2000s. In the 2000s, the company opened a network of branded stores in the United States.